Agustin Huneeus

I first met Agustin Huneeus when I was searching for ways to expand our reach and impact with our nonprofit, the Prison Professors Charitable Corporation. He was already deeply immersed in the world of business, with a track record of launching well-known wine companies and building family-owned estates into recognizable brands. I was drawn to his wisdom and willingness to share strategies that could help me expand my reach.

What opened the door for Agustin to mentor me was my early commitment to self-improvement. From the time that I started my prison journey, I believed that by continually investing in my growth—through reading, studying, and developing new skills—I would attract leaders who would support my vision. That discipline and intentionality led Agustin to believe in me, and when I asked for his help with our nonprofit, he began to volunteer his time and energy to help me grow. He now serves as a dedicated board member, bringing not only his expertise in business but also his belief in the transformative power of personal development.

Agustin’s background is impressive. He earned his undergraduate degree from UC Berkeley and then went on to Northwestern for a graduate degree in business. He further sharpened his skills by working with leaders at a prominent private equity firm, an experience that prepared him to step into a leadership role within his family’s Napa winery, Contessa. Through strategic planning and bold moves, he became involved in launching or growing several notable wine ventures, including Estancia, Faust, and Flowers.

Among Agustin’s most successful ventures was his acquisition of The Prisoner brand. I remember him describing the careful planning and vision required to transform that label into a powerhouse before selling it for more than 10 times the initial investment. Hearing that story firsthand motivated me to think more creatively about how to scale and sustain my own nonprofit endeavors.

Beyond his acumen in the wine business, Agustin has volunteered hundreds of hours to mentor me. He’s helped me refine ideas and pointed me toward potential funding opportunities that would allow our organization to become self-sustaining. His guidance has not only sharpened my perspective on business, but it has also reinforced my determination to help people in crisis find ways to achieve their highest potential.

I’m grateful for Agustin’s friendship, and his many contributions that will allow us to make a bigger impact on helping people reach their highest potential.

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