Planning Your Campaign
Learn how to plan a character reference campaign with timeline creation, supporter identification, and outreach strategy.
Module Resources
Learning Objectives
Start Early
Understand why timing matters and how early planning leads to stronger letters
Build Support
Learn to identify and engage a diverse range of supporters
Diverse Perspectives
Gather letters that show different aspects of your character
Clear Communication
Guide your supporters with clear, respectful instructions
Key Concepts
Start Early, Finish Strong
- Waiting until a week before sentencing leads to rushed, generic letters
- Starting early (ideally at plea stage) allows time for thoughtful, detailed submissions
- Judges often recognize when a defendant has put in genuine work over time
Build a Broad Support Base
- Strong campaigns include a variety of voices: family, friends, mentors, employers, colleagues, faith leaders, neighbors, teachers, and community members
- Letters from people outside your immediate family often carry more credibility, because they show your reach and influence in the community
Diversity of Perspectives
- Each supporter should share a different angle: your work ethic, your parenting, your service, your recovery, your faith, or your mentorship
- The more diverse the perspectives, the more complete the picture of your life
Be Clear, Respectful, and Direct in Requests
- Some people may not know what a character letter should include—it's your responsibility to guide them
- Avoid begging or pressuring; instead, explain the purpose, provide instructions, and give them time
Steps to Plan Your Campaign
Key Takeaways
- Planning is the difference between a weak letter file and a compelling campaign
- By starting early, diversifying your support, and guiding your writers, you'll ensure your sentencing judge has a clear, authentic picture of your true character